Research projects & teaching


Research projects


West Coast University of Applied Sciences (FHW)

DIGIPARK: Identification of tourist hotspots in German national parks based on mobile data (anonymized location events)

With Prof. Dr. Julian Reif

Since 01/2024


Perception of sustainability among customers in the hotel industry

Since 11/2023


Protected areas as brands in tourism

With Prof. Dr. Bernd Eisenstein (FHW), Prof. Dr. Hubert Job (JMU Würzburg), Dr. Manuel Woltering (JMU Würzburg)

Since 12/2020


Nature-based tourism, the Tourist Gaze and visitor experiences

With Professor Dr. Michael Campbell, University of Manitoba (Canada)

07/2020 - 01/2024


Azerbaijan Tourism and Management University (Baku, Azerbaijan)

Competitiveness analysis for the tourism sector in Azerbaijan

Feb-Dec 2014

With Prof. Dr. Marius Mayer, Greifswald University (Germany)

Funding: German International Cooperation (GIZ)


Local awareness, acceptance and tourism perspectives of newly-established protected areas: the Samur-Yalama National Park in Azerbaijan

Dec 2013-Jun 2014

With Til Dieterich, Baku State University; Victoria Rodina, Azerbaijan Tourism Institute


Skillsgaps and training needs in the tourism sector: Pre-implementation research for the Zaqatala tourism vocational school

Sep.-Nov. 2012

With Dr. Eldar Aslanov, Kazim Guliyev

Funding: German International Cooperation (GIZ)


Economic impacts and image effects of mega-events in emerging tourist destinations: The Eurovision Song Contest 2012 in Baku, Azerbaijan

Apr.-Nov. 2012

With Marc Herz, PhD, University of Vienna, Austria

Funding: Azerbaijan Tourism Institute, Baku

Partner: Chair of International Marketing, University of Vienna


JMU Würzburg and LMU Munich (Germany)

Regional economic effects of tourism in the Souss-Massa National Park

With Univ.-Prof. Dr. Hubert Job, University of Würzburg

Apr. 2007-Jan. 2009, Agadir, Morocco

Funding: German International Cooperation (GIZ)

Partner: High Commission for Water, Forests and Desertification Control (Morocco)


Actor-oriented management of tourism in protected areas in Mexico

With Univ.-Prof. Dr. Hubert Job, University of Würzburg and Dr. Ludger Brenner, Universidad Autónoma Metropolitana, Mexico City

Jan. 2007-Dec. 2008, Sian Ka’an Biosphere Reserve, Quintana Roo, Mexico

Funding: German Academic Exchange Service (DAAD)

Partners: Universidad Autónoma Metropolitana (Mexico City), Colegio de Michoacán (La Piedad, Mexico)


Ex-ante evaluation of the regional economic impacts of a potential national park in the region of Lieberose

With Univ.-Prof. Dr. Hubert Job, Dr. Manuel Woltering

Mar. 2009-Sept. 2009, Lieberose, Germany

Funding/partner: Natural Landscapes Foundation Brandenburg