Research projects & teaching


Research projects


West Coast University of Applied Sciences (FHW)

Protected areas as brands in tourism

With Prof. Dr. Bernd Eisenstein (FHW), Prof. Dr. Hubert Job (JMU Würzburg), Dr. Manuel Woltering (JMU Würzburg)

Since 12/2020


Nature-based tourism, the Tourist Gaze and visitor experiences

With Professor Dr. Michael Campbell, University of Manitoba (Canada)

Since 07/2020


Azerbaijan Tourism and Management University (Baku, Azerbaijan)

Competitiveness analysis for the tourism sector in Azerbaijan

Feb-Dec 2014

With Prof. Dr. Marius Mayer, Greifswald University (Germany)

Funding: German International Cooperation (GIZ)


Local awareness, acceptance and tourism perspectives of newly-established protected areas: the Samur-Yalama National Park in Azerbaijan

Dec 2013-Jun 2014

With Til Dieterich, Baku State University; Victoria Rodina, Azerbaijan Tourism Institute


Skillsgaps and training needs in the tourism sector: Pre-implementation research for the Zaqatala tourism vocational school

Sep.-Nov. 2012

With Dr. Eldar Aslanov, Kazim Guliyev

Funding: German International Cooperation (GIZ)


Economic impacts and image effects of mega-events in emerging tourist destinations: The Eurovision Song Contest 2012 in Baku, Azerbaijan

Apr.-Nov. 2012

With Marc Herz, PhD, University of Vienna, Austria

Funding: Azerbaijan Tourism Institute, Baku

Partner: Chair of International Marketing, University of Vienna


JMU Würzburg and LMU Munich (Germany)

Regional economic effects of tourism in the Souss-Massa National Park

With Univ.-Prof. Dr. Hubert Job, University of Würzburg

Apr. 2007-Jan. 2009, Agadir, Morocco

Funding: German International Cooperation (GIZ)

Partner: High Commission for Water, Forests and Desertification Control (Morocco)


Actor-oriented management of tourism in protected areas in Mexico

With Univ.-Prof. Dr. Hubert Job, University of Würzburg and Dr. Ludger Brenner, Universidad Autónoma Metropolitana, Mexico City

Jan. 2007-Dec. 2008, Sian Ka’an Biosphere Reserve, Quintana Roo, Mexico

Funding: German Academic Exchange Service (DAAD)

Partners: Universidad Autónoma Metropolitana (Mexico City), Colegio de Michoacán (La Piedad, Mexico)


Ex-ante evaluation of the regional economic impacts of a potential national park in the region of Lieberose

With Univ.-Prof. Dr. Hubert Job, Dr. Manuel Woltering

Mar. 2009-Sept. 2009, Lieberose, Germany

Funding/partner: Natural Landscapes Foundation Brandenburg